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    What To Do (and Not To Do) When Writing A Sales Letter

    What To Do (and Not To Do) When Writing A Sales Letter

    January 19, 2023

    Sales letters are a great way to increase your sales and boost your business. However, there are certain things you should do (and not do) when writing a sales letter. Here are some tips to help you write the best sales letter possible:


    Keep it short and sweet. Sales letters should be short and to the point. No one wants to read a long, drawn-out letter.

    Use strong words. When writing a sales letter, you want to use strong, persuasive language. Choose your words carefully to ensure that your letter is convincing.

    Make an offer. A sales letter is pointless if you don’t have an offer. Make sure you include an offer in your letter so that recipients know what they can get by taking you up on it.

    Use a call to action. A call to action is a statement that tells recipients what you want them to do, such as “call now” or “visit our website.” A strong call to action will increase the likelihood that recipients will take the desired action.

    Personalize it. Add a personal touch to your sales letter by addressing the recipient by name. This will make the letter seem more personal and less like a generic form letter.


    Don’t use jargon. Jargon is technical language that is specific to a certain industry or field. Avoid using jargon in your sales letter so that everyone can understand it.

    Don’t be boring. A sales letter is not the place for boring, dry language. Use exciting language to grab the reader’s attention and keep them interested.

    Don’t make promises you can’t keep. Only make promises in your sales letter that you can actually deliver on. If you make a promise that you can’t keep, you will only disappoint your readers and damage your reputation.

    Don’t be pushy. A sales letter should be persuasive, not pushy. Avoid coming across as too sales-y or desperate in your letter.

    Don’t forget a P.S. A postscript is a short statement added at the end of a letter. A P.S. is often used to summarize the main points of the letter or to make a final sales pitch. Be sure to include a P.S. in your sales letter so that readers don’t forget what they’ve just read.