Browsing Category: Marketing & Advertising

    Marketing & Advertising

    Leaflet distribution – An effective way to market your goods and services

    September 23, 2019

    Among so many contemporary methods of marketing, leaflet distribution has not lost its impact. It is still one of cost effective and prominent ways to reach target audience. With this method, a company can have complete control over the marketing of products.

    While considering direct marketing, consider various flyer distribution options. If a major part of your advertising budget is getting used in this type of marketing, it is important to choose the service carefully. A lot of companies are using direct marketing methods and gaining benefits with the right blend. If you pick the right services for your door drop marketing, you can enjoy bigger client base.

    Choose an appropriate flyer delivery service and relish instant results of your campaign. Sales of your company can accelerate instantly with the launch of such an advertising campaign. By using this method of marketing, you can easily promote your company without exceeding your advertising budget. Money can be saved furthermore with in house printing and designing of these flyers.

    Unlike flyer distribution, other marketing techniques need preparation and planning for months. So flyer distribution method lets you save a lot of money. It provides you with a simple way to promote your business in lesser time. First hand feedback of the clients can be obtained too. The company can easily identify the strengths and weaknesses by directly getting in touch with the target audience. Direct feedbacks can help the company improve on its shortcomings.

    Leaflet delivery is proved to generate referrals and word of mouth which is an added advantage in promotion of a company. The efficiency of this type of direct marketing leaves a lasting impact on prospective clients. You can conveniently persuade them to indulge in services and goods of your company. Use this proficient means of marketing and rule the hearts of your clients.

    Marketing & Advertising

    Let your customers lead your organization – empower your customers

    September 23, 2019

    Marketing communication agency is the primary strategy in the marketing field of any business. It helps to empower your customers through which you can increase your sales.

    For empowering your customers try to provide them with distant information than you are presently doing, allow them in making decisions about you and your company along with your resources, give them as many choice as you can, give them the insight of control and let them feel that they are running your organization.

    The revenue from the customers will be increased based on the relationship you build with the existing customers. To build a good relationship with your customers the only form of communication that helps you best is interactive communication.Since interactive communication helps you to have constant discussions with your customers and your scenario, make habitual interactive conversations accessible where they can discuss not only regarding your products and services but also about the core of your company. Hence this will add power to your market than just putting your advertisement on TV or anywhere else.

    The problems with the present system are clear. The challenges that are given to both marketing and advertising come from the institutional dimensions largely. Removing the old models from the equation will lead to disappearance of the problems created due to lack of sales etc.

    In marketing communications you should first go with the fundamentals. The fundamental one is the general type of content. It is very critical and possibly most overlooked. More than ever, content is the ruler. Internet has become the principal research tool for finding any product and services, so a lack of content will result in lack of visibility. You will not be considered or not even found if you don’t have clear, updated, relevant, valuable, and searchable content on your site.. If your site lacks from content you cannot be saved just with the advanced graphics and interactive features.

    Marketing & Advertising

    The Worldwide Online Ad Spending Continuous To Drop

    September 23, 2019

    The worldwide online adverting market dropped by five percent in Q2 of 2009 when compared to corresponding period in 2008, according to market research company IDC. The total online ad spending in Q2 of 2009 is $13.9 billion dropped from $14.7 billion in Q2 of 2008. Among the online advertising categories such as online ads, display ads and classifieds, search ads are the least affected.

    The vital region for the global market was US online advertising market that dropped 7 percent during Q2 year over year. The US online ad market is now worth $6.2 billion in Q2 of 2009, while it was $6.6 billion in the corresponding period last year. The only region that remained positive globally was Asia/Pacific and Japan with slight gains.

    The effect of economic crisis on various online advertising like social media, mobile ads and display ads are as follows:
    • Advertisers are shifting their ad budgets from digital media to most proven traditional Medias such as television ads, newspaper ads.
    • The search advertising became a dominant player in the entire Internet advertising. It captured one-third of all annual online ad spending worldwide despite global economic downturn.
    • Display ads will be the next largest tool in online advertising. It is expected to capture 20 percent of all annual ads spending worldwide by 2011, followed by Classified ads with 19 percent.

    The factors that support online ad spending:
    • Improved ad budgets
    • High cost for advertising in other medias
    • More companies are including Internet advertising as a part of their total advertising campaign
    • Ad budgets tilt from other medias to Internet

    Mobile Internet ad spending will increase $2 billion by 2014 from $500 million in 2009, according to Juniper Research. The main reason behind this is, the growth driven by new markets such as China and India where fixed line Internet access is less. The growing mobile Internet access across the globe irrespective of the economies is likely to fuel the further growth of online ad spending.

    However, Internet advertising received only a small portion of marketing budgets in the current season, it is expected to improve in the coming years. In a similar report, GroupM predicts that if the worldwide ad spending reaches to $58.17 billion by the end of 2009, online advertising will be 13.2 percent of total ad spending and it will further increase up to 14.6 percent in 2010.

    Because of the global economic crisis, marketers decreased ad budgets to advertise on new social networking. The impact of economic crisis on online advertising industry specifically and the advertising industry overall is expected to continue in 2010 as well. In this period, the traditional media advertising is most likely to be affected than online advertising.

    Marketing & Advertising

    Use professional brand ambassadors to promote your brand or product

    September 23, 2019

    Promotional staffing agencies or an event marketing agency will hire brand ambassadors. Their purpose is to give away free samples, brochures, greet customers, give out marketing resources, host a booth, give surveys to consumers, hand out flyers, etc… They are also called as Promotional Models or Promo Models.

    There are several types of brand ambassador jobs to work. They include Sampling Promotions, for Street Team Promotions, for Guerilla Marketing Promotions, for Greeting Promotions, for Tradeshow Promotions, for Data Collection Promotions, for Survey Taking Promotions and Product Demonstrations.

    A brand ambassador is the only person who directly interacts with the customers. Their main purpose is to drive customer demand for a service, concept, product or brand. The person can be a male or female with an attractive physical appearance. The will try to attract the customers to approve your product by providing information of your product or service. Though the interaction time is short he or she will try to deliver a live experience that will reflect on the product he is representing.

    Though, this form of marketing strategy will influence only fewer consumers when compared to traditional media, like television etc. however it will result in a better perception of the customers on your product, company, brand or service due to live face to face experience. The impact of this will last for a longer time also. They often try to interact with more people at once in order to maximize quantitative influence on customer demand. The responsibility of a brand ambassador will certainly depend on the specific marketing campaign that he is doing. This include increasing awareness of your product, providing information regarding the product, creating a connection in the customers mind between the product or the brand and a particular idea such as classic heritage, reliability and handing things to consumers, such as a sample of the item itself, a small gift as a souvenir, or printed information.

    Marketing campaigns use promotional models take place mostly in stores, shopping malls, at tradeshows, particular promotional events, or even at public spaces. They are often planned at heavy traffic locations to arrive at as many customers as possible, at which a target consumer is estimated to be present.

    Marketing & Advertising

    Business Advertising – Helping you to stay ahead of aggressive competition

    September 23, 2019

    Advertising is a promotional activity which is often geared up and put for the whole purpose of deriving sales revenue. Major objective of such promotion is to enlighten and motivate prospective customers to buy service or product. Major types of advertising include print advertising, radio advertising, television advertising, airport advertising and other types of outdoor advertising.

    Many individuals may censure advertising or take as too intrusive or overbearing, but the fact is that it does work. Think, if advertising promotion was not really helpful, then advertising industry would not have been a market worth billions of dollars.

    Types of business advertising

    Before settling on what kind of promotion technique is apt, it is really imperative for a firm to define audience it wishes to target. Demographic details such as education, gender, income level and age help classify targeted audience. Placing messages in promotional venues concentrating on particular demographic or group is known as ‘target marketing’ and is also vital for effective advertising.

    Print advertising which is done on print mediums such as newspapers, brochures and magazines, permits the company’s message to grab attention of targeted audience on page. Magazines may include images and articles doomed to lure any particular category of client.

    Radio advertising and television advertising come under the category of broadcast promotion and conventional forms of such advertisement techniques are commercials exhibited mostly before movie or during any television show. Product placement ads have also become popular these days to publicize a particular product or brand. When one sees someone in movie or TV show utilizing a particular brand, it is called covert advertising or product placement.

    Scrolling and pop up ads are other fine examples of promotion while pay per click method, also known as sponsored links, refers to companies paying in order to get their websites ranked higher on search engine results.

    As far as outdoor advertising is concerned, it incorporates different kinds of publicity displays, from high-way billboards to transportation posters and showground placement, all intended towards conveying a specific message to common masses. These messages may be to vote for politician, take trip, purchase a product, or other charity purposes.

    An airport retains a positive setting where individuals have sufficient time and often are approachable to various new impressions. In this setting, advertising can really work tremendously and act as an effective media channel. So, airport advertising is really an efficient way if one wants to get optimal business or specific product exposure.

    Marketing & Advertising

    Promotional Marketing

    September 23, 2019

    Promotional marketing term is used to describe the various means of communicating with the target audience and prospective ones. It is one of the key elements in marketing mix, which helps a company to create awareness of its products and services to gain a better ROI.

    The main purpose of marketing it to inform, persuade and influence. As stated a campaign should deliver the right kind of information at the right time at the right place in a convincing manner that would influence the customer to purchase a product or a service. This is most commonly referred as an AIDA – Attention, Interest, Desire and Action.

    Before arriving at the correct promotional marketing mix for your small business, take time to carefully plan the incentives and objectives. There are several parameters to consider

    • Are you planning to collect leads to gain a larger customer base? Determine the base for promotion.

    • Identify who is your target customers for your promotional campaigns and try to analyze the purchase habits of your target customers.

    • As there are many incentive types such as sweepstakes, sampling or coupons etc, so decide which one would best suit your business.

    • The main things that need to consider is budget allocation. Choose the best advertisement campaign such as mail, in store or direct mail etc which would helps to minimize your budget.

    • Decide whether to run the promotional campaigns on your own or to hire professional promotional agency. Both the ways have got their own set backs.

    • Clear goals as to be set to measure the success of the promotional campaigns.

    • Promotional marketing incentives should obey with the law of federation.

    A bad promotional marketing might do some irreparable damages to products and overall reputation of the company.

    Ultimately, even a message might get through wherein the consumers end up guessing that the brand is not good enough for their needs. This type of situation could be avoided by a better promotional staffing that tends to generate the promotional staff with a sense to carry the message and brand image effectively.

    Marketing & Advertising

    Achieving The Balance In Your Business Greeting Cards

    September 19, 2019

    Probably you know by now that business greeting cards are totally different from your usual print greeting cards for a holiday or a special occasion. First and foremost, the tone that business greeting cards project is somewhat formal and professional as compared to holiday greeting cards which have a lighter and more personal nature. Hence, it is not proper to infuse a very personal tone to your business greeting cards to the point of being perceived as odd by your recipient. You would not want to put in something very comfortable and casual as it may not have the effect you intend to achieve.

    It is therefore crucial that you learn how to write for print greeting cards that are produced to make and maintain business. You ought to know how to appropriately address your client through this medium. This article will thus help you write for business greeting cards. Read on and learn how to essentially be cordial but professional.

    The first thing to remember when writing for these print greeting cards is to be formal yet somehow informal. Now that balance may sound a little hard to achieve. Apparently, print greeting cards are more effective when they are made more personal, but with business greeting cards, you cannot just address or treat your client on a very personal note. You run the risk of being misinterpreted. Therefore, it is important that you master the balance between formality and personal touch. For instance, do not address your client by his/her first name; use titles instead such as Mr. or Miss or Atty. or Dr. And then add their last names. It is crucial as well to do research about your clients to know how they should be addressed. By doing so, you do not appear too formal and personal at the same time. At least you did not use the usual and oh-too-generic “Dear Sir/Ma’am”. This approach is worth mastering though, but with proper research, you will do just fine.

    The second thing you need to remember in your business greeting cards is to be polite and respectful. This is standard practice, as you may already know. Use a tone that makes your client feel they are above you and you are ever ready to serve them. This is a good feeling that clients love experiencing because it makes them feel more special and in control. In so doing, you let people further respond affirmatively to your print greeting cards.

    Another thing you should keep in mind is to be always discreet or subtle with your advertisements in your business greeting cards. Do not make your clients feel that you sent them a card just to advertise or sell something. Once you do this, expect people to consider your cards as junk mail that should be instantly discarded. So as much as possible, restrain your sales talk and just exert your efforts in establishing good rapport with your client. For instance, you can mention that you have just launched your newest product but do not go any further than that.

    I hope all these simple tips will help you in writing your business greeting cards and properly addressing your clients and colleagues. Just make sure you learn to balance professionalism and personal treatment so your recipients will find you respectful at the same time warm. Also, focus on reinforcing good relations with your clients rather than obviously shoving your product to them. That is how you make your print greeting cards more effective for business.

    Marketing & Advertising

    What Makes Postcard Printing Works

    September 19, 2019

    Postcards have long been used by our parents and grandparents to send their greetings and share their sentiments to their friends, family members, and loved ones. They have, in fact, grown to sending postcards while they are away for a vacation, on a short trip somewhere else, or when they are raring to make the people they know feel remembered, special or missed. Nowadays, not many people still use postcards. They have taken to using electronic greeting cards, emails or text messages to keep in touch with their loved ones, owing to the practicality and convenience of these digital means.

    However, it can still be cool to be old school. You can still send postcards to your friends or family members when you want them to receive a handwritten note from you that is well meant. You can still find postcards on gift shops and book stores, on hotel lobbies and airport lounges. These print materials are still widely available since there are still a lot of people who value the importance of sending notes and sharing experiences.

    In business, postcards are also used to keep in touch with clients. Postcard printing has become a hit since it is a practical approach in business marketing. Postcard printing is also low cost, making it preferred by businesses, companies, or organizations who want to cut costs. Postcards are handy materials, too, which can be easily distributed. You can just send it through mailing services, and your target clientele can receive them on their doorstep or mail boxes. With its limited text space, postcards can deliver your message in such a short but engaging way. Your target clientele can easily understand the point of your message without them having to read copious amount of information. Postcard printing can have a lot of uses, too. You can use postcard printing to inform people about events, upcoming sales, and other announcements. You can also use postcards to offer promos and discounts. In that way, you can promote your business as well as the products and services you have to offer.

    That is why you have to create unique postcard for distribution to your target clientele. You may want to hire professional designer as well as get the services of a commercial printer. However, if you want a convenient approach, you can avail of the design and printing services of an online company. These online companies can be trusted although you need to make your research for assurance. There are a lot of companies you can choose from, so you have to look at their websites, request for product samples, as well as compare pricing system. If you have done all these, create a shortlist before you zero in on one online company.

    Also, you need to work on the design theme if you want your design preferences to be incorporated. Although these online companies can offer different design templates as well as design styles, you can have the option to upload your own artwork. Just make sure that if you use images, they are of high resolution. Once you have chosen or made an artwork, place an order. Pay your purchase and then wait for the print materials to be delivered on your doorstep. The process can be a breeze. You do not have to leave your workplace just to get the services of a design and printing company.

    Marketing & Advertising

    Near Perfect Poster Printing Is Within Reach

    September 19, 2019

    When you print posters, you would naturally want to do it as perfect as possible. However, achieving perfect poster printing seems to be elusive each time. If it remains a dream, can you at least get a notch closer to it? Yes, it is possible to print posters that are near perfect and error-free. If you know how to maximize your design concept and you know what options to go for, there is certainly something that can be done to make fewer mistakes in poster printing. Indeed, to realize this, you have to be aware of the perfect techniques for you. As you read this article, open your eyes to the many things that could help you make the least mistakes in poster printing.

    The first thing to do to print posters without a hitch is to ensure that your poster design is “designed” to achieve your purpose. Make sure your design is sending out the right message. Your readers should instantly understand your message the moment they see your design. Also, your design should be able to engage people to read your posters from start to end. Never ever get your design overdone. Remember, your main objective here is to make people grasp the information you are trying to convey. Do not let a very loud and colorful design hamper this intention if you want your poster printing to do your promotions well.

    To make your content free of any mistake in spelling, grammar of punctuation, it is a must to review your information prior to poster printing. Indeed, these minute mistakes are a big no-no when you print posters. Would you want your readers to gather the wrong message? It is therefore crucial to ensure that your content is perfect, literally speaking. Your credibility depends greatly on it.

    Another trick to make your poster printing ideal is to have a dry run of your posters before you go into full-blown poster printing. This is to determine your audience’s comments and feedback on your material so you could print posters more flawlessly. What you could do is ask some people to go through your poster and then let them freely comment about it. Consequently, you can improve and fine-tune your poster from all the positive and negative reactions you got. Now this is another way of getting closer to “perfect.”

    Here is another tip to try. Have your posters printed in high quality full color. Always keep in mind that colors are essential in achieving exceptional posters. People will always be drawn to look at rich and colorful things rather than dull and dreary ones. Definitely, full color poster printing will generate more positive effects. What’s more, it also makes your photos further stand out and be able to articulate feelings. Hence, if you want to print posters that can be perceived as perfect, always trust full color power.

    If you intend to have the ideal poster, it follows that you use ideal materials as well. Make sure you pick the ones that would help you build the ultimate poster. For example, if you are planning to put posters out in the open, choose the paper material that would resist water, dirt and moisture. This would guarantee long life for your posters. It is also wise to utilize a thicker type of paper to prevent them from being creased or folded.

    Lastly, as with any print material, it is vital to review your posters thoroughly before getting your poster printing started. This will ensure that you get rid of any error you might have made during the production process. Do your checking twice, thrice. Surely, this would make your posters closer to the perfect material it aims to be.

    When we print posters for our business, we seek to make them the best and the most distinctive they can be. Good for us now; all these tried and tested tips will help us along the way.

    Marketing & Advertising

    How To Print Booklets Minus The Trouble

    September 19, 2019

    Take time to read this article. If you are finding it complicated and troublesome to print booklets for your business, this write-up could give you the information you need to lessen the burden. As you read on, you will gain some wonderful insights on how you can make the most of your booklet printing. Indeed, these great tips will help you realize amazing booklets that will convey great information about your business.

    At present, there are a lot of business owners who see booklet printing as a complex activity. They have certain issues and concerns that keep them from fully giving in to the task. Some of these concerns are about printing expenditures — high printing costs that create a serious blow on their financial plan. However, you should not panic; some things can be done to conquer and win over these dilemmas. Read on and discover for yourself why booklet printing is a fun, trouble-free and inexpensive endeavor to be in.

    Naturally, you think about the costs involved when you print booklets. The towering printing outlay could actually cause apprehensions on your part. But the good news is that there is a solution to this predicament. Why not embark on affordable or cheap booklet printing? If you search well and long enough, you can unearth less expensive options. For instance, if you intend to bring your costs down, forget about full color; choose black and white. You might also want to pick a more affordable type of paper for the pages of your booklet. Or downsize your booklets; reduce their size to reduce printing costs as well. Keep in mind that you could obtain good-quality booklets even at an affordable price.

    You might also find lay-outing difficult as you print booklets. This should not bother you as well. There are countless templates you can use to make your booklet printing smooth and fast. Indeed, templates won’t let you down when it comes to your lay-out and format. All you have to do is be guided by its pattern and then incorporating your content and design elements would be easy. If you know how to maximize the use of templates, in a while you can achieve a remarkable and professional-looking lay-out.

    Distributing your booklets could also cloud your mind that’s why you are not into booklet printing completely just yet. Many businessmen out there do not actually know what distribution strategies to undertake to make their target clients obtain their booklets. However, one easy way to doing this is utilizing all forms of media. For example, you could employ direct mailing to bring your booklets to your potential clients. You could also place them in areas where people could readily grab a copy. If you want a more personal strategy, you can always give away your booklets by yourself. Keep in mind that people can have your booklets in a lot of ways. It’s just a matter of picking the strategy that you think will do your business more good.

    When you print booklets, you could also worry over writing an informative yet impressive content. A simple solution to this is hiring an expert writer. Finding the best writer is easy; just go online or search around the locality. If you choose to search through the Net, all you have to do is make a good search online for writers and you will definitely get someone who can write your content notably. Apparently, you might have to allot a certain budget for this but do not worry; coming up with a noteworthy content will definitely make your booklets a big success.

    Finally, designing your booklets might just be the biggest challenge for you. If you feel your booklets are no longer helping your business climb the success ladder, you might have the need to enhance your design to make it shine. Just let your creativity work beyond its limits and you would surely come up with an exceptional design.

    See, booklet printing is not that hard to do. Just do these tips and you will definitely print booklets minus the trouble.

    Marketing & Advertising

    YouTube – an Effective Online Marketing Tool

    September 19, 2019

    These days, people don’t just use YouTube to post videos of their pets making silly, human sounds. In fact, many small to mid-size businesses use the video friendly site as a marketing tool. YouTube attracts over 2 billion video views per day and has over 120 million US viewers, which is no small business. Best of all, it is free to sign up and easy to use!

    In order to grow your brand by using YouTube, you can follow the following golden rules:

    Making Your Video Attracting
    Make your clips informative and entertaining to attract eyeballs to your video. Pure commercials that you see on TV won’t work for the YouTube audience, but how-to videos are better. Create videos about relevant information that makes you an expert and viewers can use it to improve their lives. For example, if you’re a doctor, film yourself or an expert in your office giving advice about preventing illness. Create your own YouTube channel and produce a new video each month so your content is consistent.

    Adding Your Business Details
    It’s important to share your business’s web site and contact information in your videos and on your profile. Add your business details to your video’s intro and final slides. Also, type this information into the descriptions of your videos. Using tags and keyword rich descriptions helps to tell the search engines what kind of content is in your video so that when consumers are searching they find your video when it is relevant to them. Make sure to add consistent tags to every video to improve your search capabilities.

    Using Viral Marketing
    Once you create your video and upload it onto YouTube, don’t stop there. Email it out to all your clients, family & friends and send it to connections on other social media sites like Facebook, LinkedIn and Twitter. Aside from YouTube, you’ll also want to upload your video onto other video distribution sites like TubeMogul. Also called viral marketing, you want your videos to spread across the Web so that as many people as possible can see them and you can grow your customer/audience base.

    Showcasing Your Products
    If you’re selling a product, like a t-shirt or new toothpaste, use YouTube to show off what it’s all about and its potential impact. Customers are more likely to purchase merchandise when they see it in action, over just photos. Create a video of someone using your product or get footage from a trade show where it is on display and upload it to YouTube. Then link to it from your product pages on your site. does a great job with this on their site.

    Creating a Sizzle Reel
    If you are a small design or service business, then create a sizzle reel of the best business and success highlights of your services that you can link to from your site. Businesses often include news stories, interviews with current customers, big awards, etc. in their sizzle reels. YouTube visitors might not be as interested in your commercial content, but your potential business leads will. Try emailing them a link to your YouTube channel with your sizzle reel.

    Producing Videos at Moderate Cost
    In general, most people shoot video with $300-$500 cameras on YouTube and do the editing themselves on programs like iMovie or Final Cut. Or you can easily hire an editor and camera shooter on Craigslist or Elance for $40-$50 an hour. Audio however is key, so make sure to always work with a good microphone. No matter what, your videos don’t have to be overly produced or have expensive production costs to be effective.

    Thanks to YouTube’s easy-to-use upload service, large audience and free marketing opportunity, more and more businesses are taking advantage of it these days. Video and commercials aren’t just for the TV sets anymore. They have become effective online branding tools and part of our social media landscape.